Digital marketing is the process of using digital technologies to reach and engage customers in a way that supports the business’s marketing goals. There are a variety of digital marketing tools and online marketing tools that can be used to achieve these goals, including email marketing, social media marketing, online ads, and website design.
In this post, we’ll take a look at some of the most common best digital marketing tools and how they can be used to help your business reach its target audience.
Here is the List of 25 Best Digital Marketing Tools
1. Hotjar
Hotjar is one of the best-known behavioral analysis tools that reveals the online behavior and activities of your users. It allows you to easily visualize user activity on your e-commerce business or certain web pages.
This tool Comes with great features such as interactive heat maps, session recordings, Visitor recordings, Conversion funnel reports, Surveys, Feedback polls, and Form analysis. By using this awesome tool you will get an idea of how to improve the user experience and performance/conversion rates of your website.
2. Humantic AI Extension
Humantic AI is a free chrome extension that provides AI-driven behavior and personality of a person. Once you visit a LinkedIn profile, the tool gives you detailed information about the person like personality, work ethic, how to start conversations and how they take decisions, etc.
3. Facebook Page Insights
If you use Facebook to market your business, then Facebook Page Insights is an excellent and free tool for your market research. This free tool offers data on how well your Page is performing, including demographic information about your followers and their interaction with your postings.
4. LeadPages
LeadPages is a powerful platform that allows users to create landing pages that convert well. It also has features that make it easy to monetize your pages by using opt-in forms, pop-ups, and more.
5. Buffer
With Buffer, you can publish content to all of your social media channels from a single platform. Because it’s so simple to use, you can schedule posts in advance and at any time. Buffer is one of my favorite social media management tool that I use regularly.
6. Hootsuite
Hootsuite offers users a suite of tools that can help them manage all their social media accounts in one place. It also has features that allow users to measure and improve their social media performance. You can schedule posts all your social media posts in advance like a buffer.
7. ClickFunnels
ClickFunnels is a great tool for creating custom sales pages and funnel systems. It also has features that make it easy to track and measure your progress.
8. Microsoft Clarity
Clarity is a free and awesome tool that allows you to learn and analyze the behavior of your website visitors using various data sources in order to improve the user experience. This tool provides heatmaps, session replays, and features such as rage clicks and dead clicks to help users analyze problems.
9. Similar Web
Want to do competitive analysis of your competitors? Then this is a great tool for you. Similar Web is a tool that allows you to compare and analyze competitor websites. This is an excellent way to see what your competitors are doing well and how you can improve. Similar Web can also help you find new domain names or keyword ideas for your business.
10. BuzzStream
BuzzStream is a content marketing platform that allows businesses to track and measure their digital marketing efforts. It provides a comprehensive reporting platform that enables you to track the performance of your campaigns across channels, devices, and genders. Plus, it offers tools to measure ROI and optimize your strategies.
11. Statista
Statista is a data analysis and visualization platform that provides business professionals with the ability to understand and analyze a wide range of data. Statista’s features include trend tracking, forecasting, social media analysis, public opinion research, and more.
Statista is used by business professionals all over the world to help them make informed decisions and develop strategies for their businesses.
12. BuzzSumo
BuzzSumo is a tool that helps users research and analyzes the most popular content on the web. It provides data on the number of shares, likes, and comments for each article, as well as a list of the most popular keywords used in the article.
This can be helpful for content creators who want to learn more about what topics are resonating with their audience and for marketers who want to find new ways to target their audience.
13. Supermetrics
Supermetrics helps you to identify and fix any issues that may be causing your website or blog to perform poorly. It also provides you with actionable insights that can help you improve your website’s search engine optimization and more. As a content marketer, Supermetrics is an essential tool that you should not be without.
Overall, Supermetrics is a powerful tool that can help you to optimize your web traffic performance and track the progress of your campaigns. It’s definitely worth considering if you’re looking for an effective way to measure the success of your online marketing efforts.
14. Google Data Studio
Google Data Studio is a powerful tool that allows users to explore and analyze data in different formats and styles. With this tool, you can have a better understanding of your website’s performance, track user behavior, and measure the results of your marketing campaigns.
15. Think With Google
Google’s Market Finder will help you identify new international business opportunities using market insights and help you plan for success. Use this free tool to find new potential markets, Understand new demand trends, learn useful operational information, and begin selling to customers in your own country and around the world. It is of the great digital marketing tool for your next marketing research
16. Karooya
Karooya is a Search Ads Preview tool with Ad extensions for Google Ads & Bing Ads. You can add all extensions of search ads like Sitelink Extension, Sitelink Extension, Call Extension, Structured Snippets Extension, etc. It will show you a preview for desktop and mobile.
So, you can see how your Ad copy looks like when your ad is triggered for a particular keyword.
17. Leadfeeder
Leedfeeder analyses website traffic and provides you with information on your audiences, including the companies they work for even if they do not provide contact details.
This tool uses IP address recognition and Google Analytics to determine which businesses have visited your website. This data helps you gain a deeper understanding of your site users, allowing you to develop more effective marketing strategies.
18. StreamYard
StreamYard is a browser-based live video streaming tool and you don’t need to download any software. You can make shows and interviews in the StreamYard studio, and StreamYard transmits them to any location of your choosing.
It’s a very useful tool for going live on YouTube and other social platforms. Can be used to customize and go live on all Social Media platforms at the same time.
19. Sparktoro
SparkToro is a tool for researching audiences that displays information such as the websites that your consumers frequent, the social accounts that they follow, the hashtags that they use, and more.
By using this you can do effective marketing on your next campaigns. This is an incredible tool that offers a tonne of information under the free plan.
20. Unbounce
With the help of Unbounce, you can build stunning, useful landing pages that increase conversion rates. You can Create beautiful and highly effective landing pages for desktop and mobile devices in no time at all by selecting from more than 100 customizable themes or by starting from scratch.
21. AdEspresso
With AdEspresso, you can make, optimize, and analyze advertising for Facebook, Instagram, and Google all on the same platform. Create all of your campaigns in one location with AdEspresso’s support for Facebook, Instagram, and Google Ads.
22. Namevine
Namevine is an effective tool for searching brand accounts and domains from a single page. Find a domain, a Facebook or Twitter account, and many others instantly.
23. Keyword Tool.io
KeywordTool.io is a free online keyword research tool that generates hundreds of relevant long-tail keywords for any topic by utilising Google Autocomplete. It will pull longtail keywords from 83 Google language interfaces and 192 Google domains. Google Autocomplete is a core feature of Google search that allows users to complete their searches more quickly.
24. Get Respone
GetResponse is the most comprehensive email marketing tool I’ve tried. It’s a great marketing tool for your email marketing campaigns. It allows you to generate leads with signup forms, creating landing pages, send newsletters, automate emails, etc. This tool has a bunch of inbuilt online marketing tools like email marketing, marketing automation, conversion funnel, website builder, webinars, and many more.
25. Screaming Frog
Screaming Frog is a spider tool that can quickly crawl websites, lists of websites, or specific web pages to provide you with a detailed performance analysis. An SEO’s initial step is often to audit a website to find the issues that prevent it from ranking well in search results.
Screaming Frog is an ideal solution because it is a highly powerful crawler that enables you to scan and export a significant amount of data from the inspected site.
Conclusion
So many tools are available for digital marketing. So it’s hard to choose the best one. We, however, have compiled a list of 25 best digital marketing tools. So, you can get started on your journey fast! All these help create relevant content for your site which will increase its traffic at times when people search for what you offer. The analytics also let you understand common trends in your customer behavior so that you can adjust your advertising campaigns accordingly!